ANNA
LANE
The Gold Standard in Marketing.
Most applications talk about brand marketing. After completing Mark Ritson's Mini MBA, I decided to build one.
Anna Lane, premium Irish butter.
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The Gold Standard in Marketing.
Most applications talk about brand marketing. After completing Mark Ritson's Mini MBA, I decided to build one.
Anna Lane, premium Irish butter.
Click any card to open the full case study.
Partnership Marketing
HelloFresh × Qantas
+17%
Retention lift
Content Strategy
United Nations
+112%
Social growth
Paid Media
Paddy Power
€80K+
Weekly media budget
Brand Building
Chancer Clothing
Sold Out
in 4hrs
First drop · 2021
Sales & Brand
Oracle EMEA
140%
Q1 target exceeded
Brand Strategy · FMCG · 2025
Ór Premium Irish Butter
Positioning to activation.
A real data-backed brand plan, built end to end.
Retention lift
HelloFresh × Qantas
Social growth
United Nations
Countries reached
United Nations
Weekly media budget
Paddy Power
Brand partnerships
HelloFresh ANZ
Q1 target exceeded
Oracle EMEA
Originally from Galway, Ireland, where I somehow convinced myself that watching enough Home and Away qualified me to move to Sydney. Four years and no surfing lessons later I'm still here, which I'm choosing to interpret as a good decision.
I genuinely enjoy working in marketing, which might sound obvious. But I studied marketing at university and all of my friends work in marketing. You could say I eat, sleep and breathe it. The only thing I like more than marketing is the Real Housewives and my golden retriever, Chief. That said, I do have a habit of bringing marketing into everything else too. From planning elaborate events like a weekend-long I'm a Celebrity birthday (eating challenges and dingo dollars included) to managing a newsletter for my university class and designing a full 60-page magazine for someone's birthday. Interviews and articles included.
I've spent my career obsessing over what makes people choose one thing over another. From meal kits to global summits to sports betting. I've never once found the answer boring.
